iGaming growth · Affiliates · Creator partnerships
I build acquisition channels for casino and sportsbook operators across Australia, New Zealand and Canada. I find the affiliates, streamers and creators who actually convert, and put them on deals that stay commercially sustainable for the operator.
Gold Coast & Christchurch · Open to senior growth, affiliate and partnership roles
Pick a bet, then spin.
Dealer
You
Choose a stake and deal.
Trent LyallReserve Slots
Three of a kind pays the table. Any pair returns your stake.
18+ Free-play demo with play credits. No real money. Play responsibly.
Operator experience
2023–2026, across casino and sportsbook products in both crypto and fiat.
Numbers
I judge acquisition by what it's worth to the operator, not by registrations. These are the figures from the businesses, teams and partnerships I worked on.
Figures are from my 2024–2025 operator work in AU & NZ and reflect performance across the businesses, teams and partnerships I worked on, not revenue generated by me alone.
Experience
Hands-on acquisition and partnership management through to country management, operational leadership and growth strategy, across crypto and fiat products.
NowFounder
Talent Management & Growth
A talent management agency for creators and gaming talent. We manage and grow our roster: sourcing new talent, building their profiles and audiences, putting together media kits, and securing brand partnerships and sponsorships that suit them.
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OCE organisation
Built from the ground up: a five-player roster with coaching staff and managers, sponsorship and merchandise partnerships, and players who grow their own creator profiles alongside the brand.
2024–2025Australia & New Zealand
Country Management, Growth & Partnerships
Operator name withheld under NDA
2023–2026Crypto and fiat
Acquisition, affiliates & partnerships
Capabilities
I can take a market or an acquisition channel, find the right people, negotiate the structure, launch the campaign, manage the relationship and tell you honestly whether it's worth scaling.
Markets
Australia and New Zealand are home. I also work with partners and acquisition opportunities internationally.
Direct relationships with influencers, streamers, affiliates, media buyers, talent managers, agencies and operators.
The same direct network, with events and on-ground activations run in market.
Partners and acquisition opportunities in the Canadian market.
International affiliates, influencers, streamers and traffic partners across tier 1 and tier 2 markets.
In Australia and New Zealand I don't start from scratch. I already know who operates in the market, what deals they expect and which creators genuinely convert.
Approach
I'm relationship-driven, but I let performance data decide where budget goes. I move quickly, test opportunities and scale what proves itself.
I don't judge acquisition by registration or FTD volume alone. The goal is traffic that's commercially sustainable for the operator, with partners who have enough upside to stay committed.
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